When it comes to creating an online store, Wix and Shopify are the two most popular platforms. While both allow users to create eCommerce websites, they are fundamentally different in their approach, features, and target audience. In this article, we will explore whether Wix and Shopify are the same, how they differ, and which platform will work better for your business’s needs.

Understanding Wix vs Shopify

Wix

Wix is a website builder that provides a drag-and-drop interface, allowing users to create websites without coding knowledge. It started as a general website-building platform and later introduced eCommerce functionality.

Shopify

Shopify is a dedicated eCommerce platform built specifically for online stores. It provides a robust infrastructure for selling products online, including inventory management, payment processing, and marketing tools.

Wix Vs Shopify: Key Differences

1. Purpose and Focus

• Wix: Primarily a website builder with added eCommerce functionality.
• Shopify: A full-fledged eCommerce platform designed specifically for online selling.

2. Ease of Use

• Wix: User-friendly drag-and-drop editor for designing any type of website.
• Shopify: More structured, with a focus on managing products and sales efficiently.

3. eCommerce Features

• Wix: Supports basic online selling with features like product listings, payment gateways, and discount coupons.
• Shopify: Advanced eCommerce features such as abandoned cart recovery, multi-channel selling, and in-depth analytics.

4. Payment Processing

• Wix: Offers Wix Payments and integrates with third-party gateways like PayPal and Stripe.
• Shopify: Has Shopify Payments and supports over 100 payment gateways worldwide.

5. Customization and Flexibility

• Wix: Uses a drag-and-drop editor, allowing more design flexibility.
• Shopify: Uses themes and customization via Liquid coding language, making it more structured but powerful for developers.

6. Pricing and Costs

• Wix: Cheaper overall with lower-tier plans that include website building features.
• Shopify: More expensive but includes essential eCommerce tools and scalability.

7. Scalability

• Wix: Suitable for small businesses or startups with limited eCommerce needs.
• Shopify: Ideal for businesses looking to scale, with options for large inventories and high-volume sales.

8. SEO and Marketing Tools

• Wix: Provides basic SEO tools, social media integrations, and email marketing options.
• Shopify: Advanced SEO features, integrated marketing tools, and sales analytics

9. Support and Customer Service

• Wix: Offers 24/7 customer support through chat and email.
• Shopify: Provides 24/7 support via chat, email, and phone.

Suggested Read: How to create customizable products in Shopify without an app

Wix Vs Shopify, which is better?

Here’s a table summarizing the differences between Wix and Shopify:

Feature	Wix	Shopify
Purpose	Website builder with eCommerce features	Dedicated eCommerce platform
Ease of Use	Drag-and-drop editor, very user-friendly	More structured, optimized for product management
eCommerce Features	Basic online store tools	Advanced eCommerce tools like abandoned cart recovery & multi-channel selling
Payment Processing	Wix Payments, PayPal, Stripe	Shopify Payments, 100+ payment gateways
Customization	Drag-and-drop design flexibility	Uses themes, Liquid language for customization
Pricing	Lower-cost plans, website-focused	More expensive but includes essential eCommerce tools
Scalability	Best for small businesses or startups	Ideal for businesses scaling up with high-volume sales
SEO & Marketing	Basic SEO, social media, email marketing	Advanced SEO, marketing tools, sales analytics
Support	24/7 chat and email support	24/7 chat, email, and phone support

Wix Vs Shopify: Which One Should You Choose?

• Choose Wix if: You need a general website with some eCommerce functionality, are on a budget, and prefer an easy-to-use drag-and-drop builder.
• Choose Shopify if: You are serious about eCommerce, need advanced features, and want a platform that can scale as your business grows.

Also Read: How to Integrate PhonePe with Your Shopify Store

Conclusion

Which is better Wix or Shopify? While Wix and Shopify both offer online selling capabilities, they serve different purposes. Wix is primarily a website builder with added eCommerce functions, whereas Shopify is a dedicated eCommerce platform built for selling online. Your choice between the two should depend on your business needs, budget, and long-term goals.

---

FAQs